What Superhosts should know about Guest Favourites
Editor’s note: This article was published as part of the Airbnb 2023 Winter Release. Information may have changed since its publication. Learn more about our latest product release.
Airbnb has more than 7 million homes all over the world. Each home is one of a kind, and this uniqueness is what sets Airbnb apart. But guests have told us that with so much variety, it can be hard to know what they’re going to get. This is why many people prefer hotels, and it’s the #1 obstacle preventing them from booking on Airbnb.
One of the best ways to find a great place to stay is by knowing which homes guests love the most. That’s why we’ve created Guest Favourites.
What are Guest Favourites?
Guest Favourites are 2 million of the most loved homes on Airbnb, according to guests.
Guest Favourites are based on ratings, reviews and reliability data from over half a billion trips. Guest Favourites are updated every day, so if your listing isn’t included now, it could be soon.
A variety of factors help identify Guest Favourites, including:
- At least five reviews from guests
- Excellent reviews and ratings above 4.9 stars on average
- High marks from guest reviews for check-in, cleanliness, accuracy, Host communication, location and value
- Superb record of reliability, with Host cancellations and quality-related customer service issues of 1% on average
How to find Guest Favourites
Guest Favourites are available around the world, and they’re simple to find on Airbnb.
Listings that are Guest Favourites feature a badge in search results and on the listing page. There’s also a new filter that allows travellers to specifically search for Guest Favourites. A Host will find the Guest Favourites badge on their listing if it qualifies.
Guest Favourites and Superhosts
Nearly two-thirds of Guest Favourites are hosted by Superhosts, who’ve been recognised for their track record of outstanding hospitality.
Airbnb’s Superhost programme is not changing. Superhost criteria remain the same, and we’ll continue to check Superhost performance quarterly.
If you’re a Superhost who has a listing included in Guest Favourites, both will be highlighted on your listing page and your listing will have a Guest Favourite badge in search results. If you’re a Superhost with a listing that doesn’t qualify for Guest Favourites yet, you’ll still be recognised with a Superhost badge both on your listing page and in search results.
Each of your listings will be treated individually when determining eligibility for the Guest Favourite badge.
Join an exclusive webinar for Superhosts
Learn more about Guest Favourites in a one-hour webinar in December.
We’ll discuss ways to stand out in search results on Airbnb, including:
- The benefits of Superhost status
- An overview of Guest Favourites
- The importance of cleanliness, accuracy, location and value to guests
Plus, you’ll hear from a Superhost who has Guest Favourite listings.
Register below for one of these sessions:
- 12 December at 9.00am PST
- 12 December at 5.00pm PST
- 13 December at 11.00am PST
- 13 December at 4.00pm PST
Live translation will be provided in Dutch, French, German, Italian, Japanese, Korean, Mandarin, Portuguese and Spanish.